Cue the elegant, classical music, it’s time for Inside the Data Providers Studio. This is a continuing series where we peek into the...

Many marketers direct ads at the coveted “presence of children” audience, knowing they direct a large proportion of grocery spending. But...

Many marketers direct ads at an educated audience, utilizing 3rd party segments with a college degree or higher, as the ideal consumers...

Truthset has brought in Chip Russo as its new President and Chief Revenue Officer. Mr Russo is the former EVP of Partnerships at Zefr and...

Retirees are a hot commodity! From downsizing their houses, relocating for lower cost of living, or taking up new hobbies, they are...

The Only Accurate Segment Available for Presence of Children Infutor and Truthset are excited to announce the release of Infutor’s...

Cue the elegant, classical music, it’s time for Inside the Data Providers Studio. This is a continuing series where we peek into the...

The news is all about car sales slowing due to chip shortages. Does this give marketers a great runway to build brand identity for...

We are delighted to announce that we have won the prestigious I-COM Global Data Startup Challenge . Competing with four other startups,...

Cue the elegant, classical music, it’s time for Inside the Data Providers Studio. This is the first in a continuing series where we peek...

Great, you’ve done a match test, and the results have come back favorably. Given the high overlap rate, you and your partner now want to...

When we look across the data ecosystem, one thing sticks out in life stage segments; it’s pretty hard to accurately find single people....

Household income is a useful predictor of consumption habits and potential interest in a product. It’s no wonder that many data providers...

Cue the elegant, classical music, it’s time for Inside the Data Providers Studio. This is the first in a continuing series where we peek...

While at Truthset we are obsessed with data accuracy, we understand that each client has differing needs, and sometimes reach is more...

One thing sticks out about gender targeting when we look across different providers: accuracy for women is significantly higher than for...

We are excited to announce our new partnership with Datarade, allowing buyers of data within the Datarade marketplace to purchase and...

As many of you know, The Advertising Research Foundation had their annual audienceXscience conference this week. We’re huge fans of...

While all multiethnic targeting segments have issues with accuracy and reach, for those marketers looking to target an Asian population,...

Anytime a heated debate over media measurement occurs (oooh, aren’t those fun) you are almost guaranteed to hear at least one of the...