Data RatingsTM

Most industries provide product quality ratings so buyers can choose the quality level that best fits their needs. Think of gasoline octane ratings, bond credit ratings, or restaurant Michelin stars.

Until now, the consumer data industry has been opaque–but all data is not created equal. Buyers pay the same price whether data is highly accurate, or not very accurate at all.

Now for the first time, Truthset Data Ratings reveal the accuracy of consumer data, so sellers can price their data according to quality, and offer buyers choice. And buyers can select the right ratings tier for their use case.

Truthset uses a patented methodology to measure the accuracy of consumer demographics, on a record level, for each real person. Then we group this information into easy-to-use tiers: AAA, AA, A, B.

Know the accuracy level of the data you buy and use​

Patented Truthscores for demographic attributes in easy-to-use tiers: AAA, AA, A, B.​

Choose the right data accuracy for your use case​

Calibrate your costs according to accuracy requirements​

Operate with person-level precision

No uncertain identifiers or audience duplication​

Improve your data-driven marketing ROI

Reduce wasted spend and improve performance​

Use the right accuracy level for the job

Balance precision and scale to optimize results and spend.

What is a Truthscore?

Truthset uses our patented process to measure and score the accuracy of the industry’s data every quarter. We produce a Truthscore for each person and each of their demographic attributes. This is a score of 0-100% to indicate the likelihood that the person truly has the attribute. For example, we may have a Truthscore that states there is a 70% chance that you are a male.  

How do Truthscores become Truthset Data Ratings?

We group people based on their Truthscore likelihood to have a certain demographic attribute. Those people with the highest likelihood scores for that attribute are in the highest Data Rating group for that attribute – AAA. The people with a low Truthscore likelihood for the attribute are in the lowest Data Rating group – B.

How do Truthset Data Ratings become Data Rated Audiences?

We apply our Truthscores and Truthset Data Ratings to audiences from participating data providers. Then we make those “data-rated” audiences available for you to buy and use. Data-Rated Audiences are unduplicated at a person level. Data providers receive payment when you buy Data-Rated Audiences for campaign activation or other purposes.
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