NOTHING PERFORMS BETTER THAN THE TRUTH

Marketing runs on consumer data, but it contains up to 60% error. What if you could validate the accuracy of your data, filter out errors, and inform all marketing activities with trustworthy intelligence?​ Truthset measures and improves the accuracy of consumer demographic data to improve all marketing outcomes. We help brands:

• Improve 1st party data fidelity and reduce 3rd party data costs.
• Remove errors in your customer database to prevent expensive marketing waste.
• Let precision drive better strategy, performance and ROI.

Most industries use product quality ratings, but in the consumer data industry, accuracy remains a black box. Data accuracy can vary greatly within the same file, and degrades further on the path to activation. ​Truthset Data Ratings include four accuracy tiers: AAA, AA, A and B. With Data Rated Audiences, you can now:

• Instantly measure the accuracy of your demographic data.
• Extend your scale by finding more people with the same high-confidence attributes.
• Activate 1:1 audiences directly with the largest platforms, easily and cost-effectively.

Marketers depend on demographic data to understand their market, inform product development, and refine go-to-market plans. How can you get visibility into who your customers actually are? Learn about the consumers you engage with, quickly and easily. In just seconds, reveal a precise profile of the people in any data file, even if all you have is their email addresses.

• Discover the accurate demographic composition of any consumer file
• Upload your email-based file for immediate, actionable analysis
• Strategize with confidence: develop personas, segmentation, and more

Knowing the accurate identities of customers is an existential challenge for the industry. But identity today is a chaotic mess of fragmented identifiers, mismatched records, ad tech bloat, and declining signal quality. Accurate identity is the secret behind walled garden dominance, and Truthset can bring the same precision to you. Embed our validated, privacy-safe identity within your platform. We don’t replace your data, we make it more profitable. Open the door to effective targeting, higher match rates, and greater scale, to maximize ad performance and revenue.

• Validate the accuracy of your identity graph for people and households
• Increase your match rates and extend audience scale without reducing quality
• Achieve transparency and trust with your partners