Read the latest comprehensive report on the State of Data from the IAB and Winterberry.
Highlights
- 2019 U.S. Third-Party Data Spending Up 6.1%
- COVID-19 Crisis Likely to Drive Q2/Q3 Data Cuts Up to 20%
- First-Party Data Takes Center Stage
- Privacy a Key Concern, Although Anxiety has Abated
IAB-Winterberry_Group_The_State_of_Data_
Download • 3.15MB
