Join over 20 of the world's leading data providers to advance the industry together.

The Truthset Data Collective is the first initiative aimed to help all participating companies and the industry at large transact on data with the highest degree of accuracy and quality possible.

Ready to drive the industry forward?

Join The Data Collective to create a new currency and set a new standard for data. Together.

The Origin Story

Data underpins the entire marketing and advertising industry, but the current ecosystem is built for scale, not accuracy. The Truthset Data Collective was born to provide the industry with a much-needed multi-sourced and objectively accurate service to standardize demographic accuracy for audience targeting and media measurement.

Solving the Problem, Together

To combat this, the Truthset Data Collective enables data providers to anonymously compare and benchmark all their data segments algorithmically against a broader pool comprised by the industry.

Data Provider Badges

When a data provider has the Truthset Certification badge, it means that they have been carefully vetted and scored for data accuracy by Truthset. It also means that they are devoted to data quality and improvement to give you peace of mind and confidence that you are getting what you pay for when you make important and expensive data buying decisions.

Improve Data Accuracy & Margins

Use Truthset to remove waste, prioritize high-performing segments, and protect profit on every campaign.

Unlock New Revenue Streams​

Participate in Truthset Data Rated Audiences for additional distribution and incremental income.

Win More Sales Pitches

Bring independent, third-party data quality validation to your next client meeting.

Stand Out in a Crowded Field

Promote your Truthscore validation and indices in busy marketplaces and buying platforms.

Move Beyond Scale and Price

Encourage buyers to consider accuracy when making important consumer data decisions.

Ready to drive the industry forward?

Join The Data Collective to create a new currency and set a new standard for data. Together.