DatA Rated Audiences
FREE TRIAL
Bring configurable accuracy and scale to your marketing
Most industries use product quality ratings, but the consumer data industry is still opaque, with errors of up to 60%*. Data accuracy varies widely even within the same file, and degrades substantially on the path to activation.
Now brands can instantly measure the accuracy of their demographic data, extend their person-based audience scale, and activate these audiences directly. Operate your entire marketing program with transparent, configurable accuracy, to save substantial costs and improve campaign performance.
* Truthset Quarterly Industry Report Q1 2025
Data Rated Audiences
Test drive our Data Rated Audiences product in three easy steps with no obligation.
- Easily upload any HEM-based file
- Score the accuracy of your demographics
- Inform your next steps toward data quality
Questions? Read the FAQ.
Rate your audience based on accuracy
Patented Truthscores for demographic attributes in easy-to-use tiers: AAA, AA, A, B.
Extend your audience for maximum scale
95% U.S. Census coverage, multi-sourced from participating Truthset Data Collective members.
1:1 direct activation with less ad tech tax
We push authenticated audiences to the largest platforms easily and cost-effectively.