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How important is data accuracy to you on a scale of 1-10? * Select... 12345678910
What campaign outcome or business goal would you most want to improve by using more accurate demographic data? (e.g. ROAS, reduced waste, audience reach, measurement confidence) *
When working with an advertiser's 1st party data, how valuable would it be to gain insights on the demographic makeup of the audience? (Scale of 1-10) * Select... 12345678910
Beyond Demographics, what types of attributes would you like to have transparency and control over precision vs scale?
What role do you see Identity and vendors such as LiveRamp, Experian and TransUnion playing in the accuracy of audiences when audiences are “onboarded” and distributed for activation?
What part of the presentation was most relevant to your current data strategy or buying process? Or not relevant?
Was there any part of the presentation that was unclear and were you left with any remaining questions? If so, what questions remain?
What would need to be true for you to move forward with a test in the next 60 to 90 days?
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