LBDigital Offers New Opportunities for Data Accuracy With Launch of “Truthset Scored” Audiences
Target Top-Quality Demographic Audiences With LBDigital LBDigital and Truthset are excited to announce the release of LBDigital’s “Truthset Scored” segments, available in LiveRamp’s Data Marketplace and other major programmatic platforms. These newly-available segments include widely-requested demographics, such as age & gender, homeowners, pets, household income, multicultural, young adults, and small business owners. LBDigital and Truthset […]
LiveRamp & Truthset Announce Partnership Providing New Access To Truthset’s Accuracy Scores
This week at RampUp, LiveRamp announced a partnership with Snowflake’s Media Data Cloud. With the inclusion of Truthset’s accuracy scores, now available in LiveRamp, these partnerships will ensure that brands, agencies, and publishers have access to highly accurate, permissioned data. In the words of Truthset CEO, Scott McKinley, “This partnership combines Truthset’s data accuracy service […]
Truthset Hires Chip Russo as CRO and President
Truthset has brought in Chip Russo as its new President and Chief Revenue Officer. Mr Russo is the former EVP of Partnerships at Zefr and previously held the position of SVP of Video at Collective Media, while currently being the Co-Founder of Brand Storytelling. Russo has spent over two decades in the Media and Entertainment […]
One Last Holiday Push With Infutor’s “Truthset Scored” Segments
The Only Accurate Segment Available for Presence of Children Infutor and Truthset are excited to announce the release of Infutor’s “Truthset Scored” segments, available in LiveRamp’s Data Marketplace and other major programmatic platforms. These segments include Presence of Children, a first for “Truthset Scored” segments, not available from any other providers. For marketers looking to […]
Truthset Wins I-COM Challenge
We are delighted to announce that we have won the prestigious I-COM Global Data Startup Challenge. Competing with four other startups, Truthset’s proprietary method for measuring and scoring the accuracy of record-level consumer data was recognized as a new and innovative standard for accurate demographics in the advertising ecosystem. The 9th edition of the I-COM […]
Karlsgate and Truthset Partner to Bring Accuracy Measurement to KIE
Great, you’ve done a match test, and the results have come back favorably. Given the high overlap rate, you and your partner now want to connect data assets to achieve your business requirements. But what about the data beyond the identifiers that you are using to match – the ones that add the value and […]
We’re Working with Datarade to Bring More Transparency and Quality to the Global Data Marketplace
We are excited to announce our new partnership with Datarade, allowing buyers of data within the Datarade marketplace to purchase and activate data based on its accuracy. Buyers will now be able to see which providers have been scored for accuracy by Truthset, as evidenced by the Truthscore™ badges visible in Datarade’s marketplace. Using Truthscores™ […]
Truthset Adds Four More Data Providers in Q2 Scoring of Demographic 3P Audiences
Truthset continues to grow its Data Provider Network, totaling 15 of the largest third-party data providers in the advertising industry. Joining for the first time in Q2 2021 are TargetSmart, 180byTwo, Fluent, and AdZapier. A year ago, Truthset started with 4 data providers with a value proposition to the industry that has attracted more and […]
Truthset named to AdExchanger’s Programmatic Power Players List
We are delighted to be named to AdExchanger’s Programmatic Power Players List, “A Definitive List Of The Top Agencies And Strategic Partners.” This recognition of our mission, that data accuracy should be a key consideration when optimizing and measuring targeted advertising campaigns, comes at just the right moment. There has never been a better opportunity […]
An Independent Review of an Independent Arbiter of Truth
The easiest person to fool is often yourself — while this message rings true for many facets of life, it especially applies to developing a proprietary statistical methodology to solve a new applied problem! At Truthset, we know this all too well, as we talk to the ecosystem of data buyers and sellers about our […]
