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Truthset Adds Four More Data Providers in Q2 Scoring of Demographic 3P Audiences

Truthset continues to grow its Data Provider Network, totaling 15 of the largest third-party data providers in the advertising industry. Joining for the first time in Q2 2021 are TargetSmart, 180byTwo, Fluent, and AdZapier. A year ago, Truthset started with 4 data providers with a value proposition to the industry that has attracted more and […]

Truthset named to AdExchanger’s Programmatic Power Players List

We are delighted to be named to AdExchanger’s Programmatic Power Players List, “A Definitive List Of The Top Agencies And Strategic Partners.” This recognition of our mission, that data accuracy should be a key consideration when optimizing and measuring targeted advertising campaigns, comes at just the right moment. There has never been a better opportunity […]

An Independent Review of an Independent Arbiter of Truth

The easiest person to fool is often yourself — while this message rings true for many facets of life, it especially applies to developing a proprietary statistical methodology to solve a new applied problem! At Truthset, we know this all too well, as we talk to the ecosystem of data buyers and sellers about our […]

Truthset Launches Data Partner Badges Program

The entire advertising ecosystem – marketers, agencies, publishers, platforms, and data providers – can now look for Truthset’s Data Partner Badges as a signal of trust and data quality. Truthset, the first company to measure the accuracy of record-level consumer data, today announced the launch of a Data Partner Badges program, designed to give marketers […]

Onemata Partners with Truthset in their Quarterly Data Quality Truthscore Release

By voluntarily submitting data sets for third-party evaluation, Onemata is contributing to the overall standardization of consumer data accuracy measurement DENVER, CO, February 2, 2020 — Onemata Corporation is pleased to announce its partnership with Truthset, an independent data quality organization. This unique partnership between data provider and objective quality measurer sets a precedent for […]

Truthset Hires Marketing Veteran Wes Waterston in Response to Market Demand for Data Quality

Waterston will bring TruthscoresTM, the first independent measurement standard for record-level consumer data, to marketers and agencies SAN FRANCISCO February 3, 2021 Truthset, the first company to measure the accuracy of record-level consumer data, today announces the appointment of Wes Waterston to its executive team as Vice President of Client Partnerships. Waterston most recently served […]

Truthset Finds LBDigital Data Amongst the Most Accurate of Leading Providers

New Fairfield, CT October 14, 2020 ⏤ LBDigital is pleased to announce that, according to Truthset’s Q3 2020 Truthscore Index and Rankings report, our demographic data scored above average across a number of major consumer demographic attributes including age & gender, household income, and presence of children. According to a Forrester study, an estimated $.21 […]

Introducing Truth{set}: The World’s First Independent Data Quality Service

Throughout my 25 year career, one thing has become painfully obvious: as marketers have continued to migrate to data-driven marketing for its promises of precision and accountability, a new problem has arisen: is the data accurate? The quality of person-level data can make the difference between reaching your customers efficiently or irritating consumers, achieving positive […]