Truthset Launches Data Partner Badges Program

The entire advertising ecosystem – marketers, agencies, publishers, platforms, and data providers – can now look for Truthset’s Data Partner Badges as a signal of trust and data quality. Truthset, the first company to measure the accuracy of record-level consumer data, today announced the launch of a Data Partner Badges program, designed to give marketers […]

Onemata Partners with Truthset in their Quarterly Data Quality Truthscore Release

By voluntarily submitting data sets for third-party evaluation, Onemata is contributing to the overall standardization of consumer data accuracy measurement DENVER, CO, February 2, 2020 — Onemata Corporation is pleased to announce its partnership with Truthset, an independent data quality organization. This unique partnership between data provider and objective quality measurer sets a precedent for […]

Truthset Hires Marketing Veteran Wes Waterston in Response to Market Demand for Data Quality

Waterston will bring TruthscoresTM, the first independent measurement standard for record-level consumer data, to marketers and agencies SAN FRANCISCO February 3, 2021 Truthset, the first company to measure the accuracy of record-level consumer data, today announces the appointment of Wes Waterston to its executive team as Vice President of Client Partnerships. Waterston most recently served […]

Truthset Finds LBDigital Data Amongst the Most Accurate of Leading Providers

New Fairfield, CT October 14, 2020 ⏤ LBDigital is pleased to announce that, according to Truthset’s Q3 2020 Truthscore Index and Rankings report, our demographic data scored above average across a number of major consumer demographic attributes including age & gender, household income, and presence of children. According to a Forrester study, an estimated $.21 […]

Introducing Truth{set}: The World’s First Independent Data Quality Service

Throughout my 25 year career, one thing has become painfully obvious: as marketers have continued to migrate to data-driven marketing for its promises of precision and accountability, a new problem has arisen: is the data accurate? The quality of person-level data can make the difference between reaching your customers efficiently or irritating consumers, achieving positive […]