Truthset Secures $5 Million in Series A Funding to Bring Accuracy, Collaboration, and Performance to Trillion Dollar Consumer Data Industry
Truthset, the leading data validation-as-a-service offering, today announced it secured $5 million in Series A funding to accelerate its next phase of growth and adoption with the advertising industry. Data Point Capital led the round with participation from more than 20 industry insiders. “Consumer data powers a trillion-dollar industry, but historically the priority has been […]
Truthset Achieves SOC 2 Compliance, Solidifying Commitment to Data Security and Integrity
2 Type 2 compliance. The SOC 2 certification shows that Truthset has met the highest standards of data security and integrity. SOC 2 compliance is based on the rigorous Trust Services Criteria (TSC) set by the American Institute of CPAs (AICPA), and is a testament to Truthset’s commitment to safeguarding client data. The evaluation focuses […]
Experian Joins Truthset Data Collective
Truthset is excited to announce that Experian will join the Data Collective. The collaborative group now consists of more than 20 leading data providers that are utilizing the Truthset platform to verify accuracy, quality and reliability of consumer marketing and identity data. By joining the Data Collective, Experian is able to evaluate its marketing data […]
Truthset Data Collective Emerges from Private Beta, Unveils Suite of New Enterprise Capabilities
Truthset, the leading data validation-as-a-service offering, today announced the Truthset Data Collective is emerging from private beta with 20 founding members and a suite of products aimed to help all participating companies and the industry at large transact on data with the highest degree of accuracy and quality possible. The Truthset Data Collective initially formed […]
LBDigital Offers New Opportunities for Data Accuracy With Launch of “Truthset Scored” Audiences
Target Top-Quality Demographic Audiences With LBDigital LBDigital and Truthset are excited to announce the release of LBDigital’s “Truthset Scored” segments, available in LiveRamp’s Data Marketplace and other major programmatic platforms. These newly-available segments include widely-requested demographics, such as age & gender, homeowners, pets, household income, multicultural, young adults, and small business owners. LBDigital and Truthset […]
LiveRamp & Truthset Announce Partnership Providing New Access To Truthset’s Accuracy Scores
This week at RampUp, LiveRamp announced a partnership with Snowflake’s Media Data Cloud. With the inclusion of Truthset’s accuracy scores, now available in LiveRamp, these partnerships will ensure that brands, agencies, and publishers have access to highly accurate, permissioned data. In the words of Truthset CEO, Scott McKinley, “This partnership combines Truthset’s data accuracy service […]
Truthset Hires Chip Russo as CRO and President
Truthset has brought in Chip Russo as its new President and Chief Revenue Officer. Mr Russo is the former EVP of Partnerships at Zefr and previously held the position of SVP of Video at Collective Media, while currently being the Co-Founder of Brand Storytelling. Russo has spent over two decades in the Media and Entertainment […]
One Last Holiday Push With Infutor’s “Truthset Scored” Segments
The Only Accurate Segment Available for Presence of Children Infutor and Truthset are excited to announce the release of Infutor’s “Truthset Scored” segments, available in LiveRamp’s Data Marketplace and other major programmatic platforms. These segments include Presence of Children, a first for “Truthset Scored” segments, not available from any other providers. For marketers looking to […]
Truthset Wins I-COM Challenge
We are delighted to announce that we have won the prestigious I-COM Global Data Startup Challenge. Competing with four other startups, Truthset’s proprietary method for measuring and scoring the accuracy of record-level consumer data was recognized as a new and innovative standard for accurate demographics in the advertising ecosystem. The 9th edition of the I-COM […]
Karlsgate and Truthset Partner to Bring Accuracy Measurement to KIE
Great, you’ve done a match test, and the results have come back favorably. Given the high overlap rate, you and your partner now want to connect data assets to achieve your business requirements. But what about the data beyond the identifiers that you are using to match – the ones that add the value and […]