TelevisaUnivision and Truthset Offer Validated Audiences: Why Would You Buy Any Other Kind?
This upfront season, TelevisaUnivision made a unique announcement in a spectacle known more for fancy musical acts and other distractions. TelevisaUnivision wanted the world to know that their Hispanic audiences are accurate and representative. To do this, they chose to work with an unbiased third party, Truthset, to validate their demographic data and ensure their […]
Inside the Data Providers Studio with Fluent
Cue the elegant, classical music, it’s time for Inside the Data Providers Studio. This is a continuing series where we peek into the minds of talented leaders at data companies, a la Inside the Actors Studio. We are delighted to welcome our latest guest, Morgan Rigsbee, VP, Product and Strategy at Fluent. See her word […]
Inside the Data Providers Studio with Alliant
Cue the elegant, classical music, it’s time for Inside the Data Providers Studio. This is a continuing series where we peek into the minds of talented leaders at data companies, a la Inside the Actors Studio. We are delighted to welcome our latest guest, Donna Hamilton, SVP, Data Strategy at Alliant. See her word associations, […]
Inside the Data Providers Studio with V12
Cue the elegant, classical music, it’s time for Inside the Data Providers Studio. This is a continuing series where we peek into the minds of talented leaders at data companies, a la Inside the Actors Studio. We are delighted to welcome our latest guest, Michelle Taves Chief Product Officer / EVP of Operations of V12. […]
Inside the Data Providers Studio with LBDigital
Cue the elegant, classical music, it’s time for Inside the Data Providers Studio. This is the first in a continuing series where we peek into the minds of talented leaders at data companies, a la Inside the Actors Studio. We are delighted to welcome our second guests, Amy and MJ of LBDigital. See their word […]
Inside the Data Providers Studio with Webbula
Cue the elegant, classical music, it’s time for Inside the Data Providers Studio. This is the first in a continuing series where we peek into the minds of talented leaders at data companies, a la Inside the Actors Studio. We are delighted to welcome our first guest, Melissa McGaughey, Director of Marketing at Webbula. See […]
Truthscores Help LBDigital Make Quick Decisions on the Data Quality of Different Sources
While at Truthset we are obsessed with data accuracy, we understand that each client has differing needs, and sometimes reach is more important than accuracy. Our goal is to help our data providers be able to understand that spectrum between reach and accuracy for their datasets and better serve their clients with that knowledge. As […]
Find 180byTwo’s “Truthset Scored” Segments in LiveRamp’s Marketplace
Finding accurate audiences is even easier now with Truthset’s partnership with 180byTwo audiences (powered by MeritB2B) A New Easy and Accurate Solution 180byTwo (powered by MeritB2B) and Truthset, have always focused on helping advertisers easily and effectively use accurate data to reach their desired audiences and improve the performance of their campaigns. And now, we’ve […]
V12 Uses Truthset to Showcase Data Quality
V12 scores 1st or 2nd in 6 of 8 core consumer data attributes V12, a leading provider of consumer and purchase intent insight, announced that it was ranked highest among consumer data vendors for gender and combined attributes of age and gender, by data intelligence company Truthset, in their initial release completed in May 2020. Founded […]