AdAge: Measurement glossary—what marketers and agencies need to know
Marketing is awash with metrics, many of which get thrown around without people fully understanding them, even if they won’t admit it. This glossary is a quick way to check what it all means, including some of the nuance and controversy. Read The Article
AdAge: Building an Unbreakable Data Supply Chain in a Cookieless World
One of the overriding challenges in the digital marketing landscape is the prevalence of poor quality and inaccurate third-party data. A Truthset study spanning 15 data brokers finds email and postal address matches that underpin ad targeting and audience measurement are right only 51% of the time. In addition to the quality shortcomings of third-party […]
AdAge: Truthset launches bond-style ratings for data
Truthset is launching quality ratings for data sets akin to what bonds get from rating agencies such as Standard & Poors, aiming to help marketers cut through an often murky market of questionable value. Read The Full Story Here
AdAge: What Marketers are Getting Wrong About Millions of Women
Truthset’s analysis of more than 4 billion records about U.S. consumers—parsing datasets from more than 20 major data providers widely used by marketers in Q4 2024—found that the data is accurate 84% of the time when it comes to correctly identifying a female consumer as female. Read The Full Story Here
AdExchanger: Swipe Right On The Perfect Data And Identity Partner: Your Marketing Matchmaker Guide
Evaluate your partner’s data sources and place a premium on those with public records or direct-to-consumer relationships. Ask if they have the experience and expertise when it comes to all aspects of data processing from accuracy to privacy and security. Look for some clear third-party indicators for accuracy, like ratings from Truthset. Either your partner […]
AdExchanger: Breaking Away From Low-Quality Data
Truthset Founder & CEO Scott McKinley spoke with AdExchanger’s Allison Schiff for the AdExchanger Talks podcast about why he created Truthset, the data problems we address, and much more.
Truthset CEO Scott McKinley Talks to Mediapost About Ensuring Advancement Of Quality Data
Truthset CEO Scott McKinley and his team are on a mission to clarify and define the term “quality data” and set the standard for its future usage. In this recent interview with MediaPost’s Charlene Weisler, he talks about the importance of setting a higher bar for quality, the value of validating accuracy at the record […]
TechCrunch: Truthset Raises $4.75M to Help Marketers Score their Data
Data, the cliché goes, is the new oil of the digital economy. But Truth{set} founder and CEO Scott McKinley wants to know: “Why does no one care about the quality of that fuel?” Read the full article on TechCrunch