Audience Validation
Validate your data to improve your marketing ROI
Marketing runs on consumer data… but it contains up to 60% error. What if brands could validate the accuracy of their consumer data, filter out errors, and inform all marketing activities with accurate intelligence?
Truthset measures and improves the accuracy of consumer demographic data. Our patented, objective methodology scores the accuracy of person-level attributes with 95% U.S. Census coverage. We help brands improve 1st party data fidelity, reduce 3rd party data costs, and avoid significant media waste, to improve all marketing metrics.
Improve the quality of your data
Prevent expensive marketing waste
Let precision drive your performance
Audience Validation Test
Instantly learn the truth about errors in your data. Find out whether it’s trustworthy, how much it could improve, and how much money you could save.
- Easily upload any HEM-based file
- Rate the accuracy of your demographics
- Acquire and activate more person-based audiences
The benefits of better data
What you're likely doing today
What you could be doing with Truthset
Using data of unknown accuracy
Using validated, accurate data
Targeting ads to the wrong people
Reaching only the right people
Struggling to improve performance
Easily improving performance
Struggling to manage costs
Easily reducing costs
Identify and remove inaccurate IDs to lift marketing precision and performance.
How Truthset is different
Data without Truthset
With Truthset Data Validation
Unknown accuracy
Known accuracy
Limited coverage
95% U.S. Census coverage
Limited sources
Multi-sourced
Opaque
Transparent
Conflicts of interest
Independent expertise
Build a more accurate marketing database
- Truthset provides record-level accuracy scores for your demographic data.
- Use accuracy scores to maximize the value of your marketing database.
- Use your database to drive marketing initiatives across all channels.
Case Study: Email Marketing Campaign
-40%
Waste
95%
Total On-Target Percentage
+72%
ROI
Truthset measured the accuracy of data used to target campaigns for health insurance.
By eliminating inaccurate email addresses, we increased on-target percentage from 55% to 95%, without reducing engagement.
