Data Rated Audiences

Bring configurable accuracy and scale to your marketing

Most industries use product quality ratings, but the consumer data industry is still opaque, with errors of up to 60%*. Data accuracy varies widely even within the same file, and degrades substantially on the path to activation.

Now brands can instantly measure the accuracy of their demographic data, extend their person-based audience scale, and activate these audiences directly. Operate your entire marketing program with transparent, configurable accuracy, to save substantial costs and improve campaign performance.

* Truthset Quarterly Industry Report Q1 2025

Rate your audience based on accuracy

Patented Truthscores for demographic attributes in easy-to-use tiers: AAA, AA, A, B.

Extend your audience for maximum scale

95% U.S. Census coverage, multi-sourced from participating Truthset Data Collective members.

1:1 direct activation with less ad tech tax

We push authenticated audiences to the largest platforms easily and cost-effectively.

Try Data Rated Audiences for free

Get an instant view of your audience accuracy and see incremental audiences by tier.

Questions? Read our FAQ.

Use the right accuracy level for the job

Balance precision and scale to optimize results and spend.

About Data RatingsTM

Most industries provide product quality ratings so buyers can choose the quality level that best fits their needs. Think of gasoline octane ratings, bond credit ratings, or restaurant Michelin stars.

Until now, the consumer data industry has been opaque–but all data is not created equal. Buyers pay the same price whether data is highly accurate, or not very accurate at all.

Now for the first time, Data Ratings reveal the accuracy of consumer data, so sellers can price their data according to quality and offer buyers choice. And buyers can select the right ratings tier for their use case.

Truthset uses a patented methodology to measure the accuracy of consumer demographics, on a record level, for each real person. Then we group this information into easy-to-use AAA, AA, A and B tiers.

Maintain your data accuracy; reduce your supply chain costs

Build validated, addressable audiences and distribute anywhere.

Truthset & The Data Collective

Truthset is the independent arbiter of truth for the accuracy of consumer data, empowering any enterprise to improve the precision and profitability of its data-driven initiatives.

More than 20 of the largest data providers collaborate in our Data Collective to improve data accuracy for all.

Truthset’s patented Truthscore methodology measures the accuracy of data attributes for each person, with 95% U.S. Census coverage.