identity+
Strengthen your identity graph to improve monetization
Knowing the accurate identities of customers is an existential challenge for publishers. But identity today is a chaotic mess of fragmented identifiers, mismatched records, ad tech bloat, and declining signal quality. Third party cookies, probabilistic IDs, and other legacy approaches are no longer dependable.
If you get identity wrong, you’re unable to monetize your audiences effectively.
Accurate identity for people, households and demographics is the secret behind walled garden dominance. Truthset can bring the same precision to your identity data. Embed Truthset’s validated, privacy-safe identity spine within your platform. We don’t replace your data, we make it more profitable.
Getting identity right opens the door to effective targeting, higher match rates, and greater scale–for the transparency and control you and your buyers need to maximize ad performance and revenue.
Validate the accuracy of your identity graph
Increase your match rates, accurately
Achieve transparency and trust with your partners
Extend audience scale without degrading quality
Improve first-party data fidelity and governance
Some identifiers are right, and others are wrong
To improve your identity graph, we:
- Measure all identifiers
- Filter out the wrong ones
- Add more for scale
- Connect only the right ones
We solve identity for higher match rates and scale
