Truthset Joins PMG’s Alli Marketplace to Bring Audience Data Accuracy to the Forefront of Modern Marketing

CANNES, France and SAN FRANCISCO, California — June 17, 2025 — Truthset, the industry leader in validating the accuracy of consumer data, today announced its participation as a foundational partner in PMG’s newly launched Alli Marketplace, unveiled this week at the Cannes Lions Festival.  The Alli Marketplace is a first-of-its-kind martech app exchange, integrated directly into […]

Truthset’s Data Rated Audiences Set a New Standard for Marketing Precision

Today, we introduced a groundbreaking new solution that allows brands and agencies to source audiences from data providers based on accuracy ratings, called Data Rated Audiences.  With this launch, we are revolutionizing how brands and agencies identify, select, and activate people-based audiences with unprecedented confidence, resulting in a new level of consistency, transparency, and performance […]

How Truthset’s Data Rated Audience Can Benefit You

Truthset’s recently launched Data Rated Audiences is a groundbreaking solution for brands and agencies that facilitates the selection of accuracy-rated data from participating data providers in the Truthset Data Collective. No data loss. No intermediaries. No guesswork. Here’s a deeper look at: Zoom Out The marketing ecosystem has long tolerated major inconsistencies in data accuracy, […]

LBDigital Offers New Opportunities for Data Accuracy With Launch of “Truthset Scored” Audiences

Target Top-Quality Demographic Audiences With LBDigital LBDigital and Truthset are excited to announce the release of LBDigital’s “Truthset Scored” segments, available in LiveRamp’s Data Marketplace and other major programmatic platforms. These newly-available segments include widely-requested demographics, such as age & gender, homeowners, pets, household income, multicultural, young adults, and small business owners. LBDigital and Truthset […]