Back-to-School Campaigns Are Here. Is Your Data Flunking Out?
Marketers can’t afford to fail their audience during retail’s second-biggest season. Back-to-school marketing is a high-stakes game. Families are stressed. Brands are scrambling. And everyone’s fighting for the same attention span. But what if half your media budget never even makes it to the right household? That’s the risk when you trust unvalidated consumer data. […]
Unlocking the Power of Accurate Data: Truthset-CIMM Study Reveals Opportunities and Challenges
In the ever-evolving landscape of digital marketing and customer engagement, data is the linchpin that holds everything together. Marketers rely on accurate data to target their audience effectively, maximize ROI, and provide consumers with more personalized experiences. However, a recent study conducted by Truthset in partnership with The Coalition for Innovative Media Measurement (CIMM) has […]
Location Attributes – Even When Data Is Great, It’s Not Perfect!
Out of all the demographic attributes we analyze and score, geographic attributes (e.g., State, Census region, and Census division) tend to be the most consistently accurate. These attributes consistently have average Truthscores™ of .85-.95. In contrast, the average Truthscore for other attributes can be much lower. Every quarter we run our accuracy scoring, calculating Truthscores […]
Truthset and the ANA AIMM Release First of its Kind Multicultural Online Data Benchmarks
Truthset, the first company to measure the accuracy of record-level consumer data, is officially announcing the results of its ground-breaking research on multicultural marketing data, produced in partnership with the Alliance for Inclusive and Multicultural Marketing (AIMM), a dedicated arm of the Association of National Advertisers (ANA), and Sequent Partners. The initial benchmark utilizes data […]
The State of Data 2020
Read the latest comprehensive report on the State of Data from the IAB and Winterberry. Highlights IAB-Winterberry_Group_The_State_of_Data_ Download • 3.15MB
Data Quality – Truthset Seconds Academic ‘Tread Carefully’ Message; Offers Scalable Solution
A perfect storm is brewing in the digital ecosystem, and marketers and data vendors alike are caught in it. Frequently, marketers are willing to shell out large amounts of money to purchase audience segments to target users with whom they have no pre-existing relationships. At the same time, data brokers frequently use black box machine […]
