Truthset Joins PMG’s Alli Marketplace to Bring Audience Data Accuracy to the Forefront of Modern Marketing
CANNES, France and SAN FRANCISCO, California — June 17, 2025 — Truthset, the industry leader in validating the accuracy of consumer data, today announced its participation as a foundational partner in PMG’s newly launched Alli Marketplace, unveiled this week at the Cannes Lions Festival. The Alli Marketplace is a first-of-its-kind martech app exchange, integrated directly into […]
Proxima Joins Truthset Data Collective, Validating Best‑in‑Class Data Quality
Proxima, a data intelligence software company that helps marketing teams scale customer acquisition profitably, today announced it has joined the Truthset Data Collective, a group of leading businesses empowering the marketing industry to act on data with the highest degree of quality. By joining the Data Collective, Proxima reinforces its commitment to data accuracy, reliability, […]
Truthset’s Data Rated Audiences Set a New Standard for Marketing Precision
Today, we introduced a groundbreaking new solution that allows brands and agencies to source audiences from data providers based on accuracy ratings, called Data Rated Audiences. With this launch, we are revolutionizing how brands and agencies identify, select, and activate people-based audiences with unprecedented confidence, resulting in a new level of consistency, transparency, and performance […]
How Truthset’s Data Rated Audience Can Benefit You
Truthset’s recently launched Data Rated Audiences is a groundbreaking solution for brands and agencies that facilitates the selection of accuracy-rated data from participating data providers in the Truthset Data Collective. No data loss. No intermediaries. No guesswork. Here’s a deeper look at: Zoom Out The marketing ecosystem has long tolerated major inconsistencies in data accuracy, […]
Truthset Rolls Out ‘Record-Level Transparency’ To Help Data Providers Improve The Accuracy Of Consumer Data
Truthset, the leading data validation company in the U.S., known as the first to offer reliable accuracy scoring for demographic records at scale, today announced a rollout of Record-Level Transparency (RLT) for data records it processes. The new capability empowers data providers to identify and sequester demographic files based on score quality. RLT is the […]
Truthset Hires Visionary Audience and Identity Veteran Gregg Galletta as Executive Vice President
Truthset, the data validation pioneer, today announced it has hired Gregg Galletta as Executive Vice President to drive the commercialization and diversification of product offerings. Galletta brings more than two decades of driving growth and strategic acquisitions for companies specializing in identity and data-driven marketing. The news comes on the heels of Truthset securing $5 […]
Truthset Secures $5 Million in Series A Funding to Bring Accuracy, Collaboration, and Performance to Trillion Dollar Consumer Data Industry
Truthset, the leading data validation-as-a-service offering, today announced it secured $5 million in Series A funding to accelerate its next phase of growth and adoption with the advertising industry. Data Point Capital led the round with participation from more than 20 industry insiders. “Consumer data powers a trillion-dollar industry, but historically the priority has been […]
Truthset Achieves SOC 2 Compliance, Solidifying Commitment to Data Security and Integrity
2 Type 2 compliance. The SOC 2 certification shows that Truthset has met the highest standards of data security and integrity. SOC 2 compliance is based on the rigorous Trust Services Criteria (TSC) set by the American Institute of CPAs (AICPA), and is a testament to Truthset’s commitment to safeguarding client data. The evaluation focuses […]
Experian Joins Truthset Data Collective
Truthset is excited to announce that Experian will join the Data Collective. The collaborative group now consists of more than 20 leading data providers that are utilizing the Truthset platform to verify accuracy, quality and reliability of consumer marketing and identity data. By joining the Data Collective, Experian is able to evaluate its marketing data […]
Truthset Data Collective Emerges from Private Beta, Unveils Suite of New Enterprise Capabilities
Truthset, the leading data validation-as-a-service offering, today announced the Truthset Data Collective is emerging from private beta with 20 founding members and a suite of products aimed to help all participating companies and the industry at large transact on data with the highest degree of accuracy and quality possible. The Truthset Data Collective initially formed […]
