Eliminate the Data Accuracy Tax: Deep Dive Into Truthset’s Integration Databricks
Today, we are thrilled to announce that Truthset is partnering with Databricks to bring independent, record-level data accuracy scoring directly into the Databricks Data Intelligence Platform. By combining Truthset’s patented Truthscore™ technology with the power of Databricks, we are making it easier than ever for brands to build, validate, and activate audiences with total confidence. […]
Truthset Launches Integration with Databricks via Delta Sharing to Provide Marketers Advanced Data Accuracy and Quality Controls
The Big Takeaways Truthset data validation is now available in the Databricks Data Intelligence Platform via Delta Sharing, giving brands and agencies direct access to configurable consumer data accuracy within their existing workflows. Marketers can tune accuracy vs. scale using Truthset’s Data Ratings (AAA–B), helping eliminate the 30–60% of wasted ad spend caused by mis-targeting […]
Here’s How Much Inaccurate Data Will Cost CTV Advertisers In 2026
U.S. connected TV ad spending is projected to reach $38 billion in 2026, according to eMarketer. But an uncomfortable truth facing advertisers making those investments is that a massive slice of that spend will evaporate into thin air, thanks to one quiet but costly problem: inaccurate identity and audience data. With 88% of CTV transactions […]
CIMM and Go Addressable Release Landmark Report on IP-to-Household Accuracy, Highlighting Gaps in CTV and Audience-Based Advertising
New Study Identifies and Quantifies Systemic Problems with IP Addresses and Call for Solutions to Improve Critical Signal for Marketing and Measurement New York City — November 5, 2025 — A new study measuring the linkages between Internet Protocol (IP) addresses to households and individual email addresses reveals a number of costly inaccuracies. The groundbreaking […]
Truthset Joins PMG’s Alli Marketplace to Bring Audience Data Accuracy to the Forefront of Modern Marketing
CANNES, France and SAN FRANCISCO, California — June 17, 2025 — Truthset, the industry leader in validating the accuracy of consumer data, today announced its participation as a foundational partner in PMG’s newly launched Alli Marketplace, unveiled this week at the Cannes Lions Festival. The Alli Marketplace is a first-of-its-kind martech app exchange, integrated directly into […]
Proxima Joins Truthset Data Collective, Validating Best‑in‑Class Data Quality
Proxima, a data intelligence software company that helps marketing teams scale customer acquisition profitably, today announced it has joined the Truthset Data Collective, a group of leading businesses empowering the marketing industry to act on data with the highest degree of quality. By joining the Data Collective, Proxima reinforces its commitment to data accuracy, reliability, […]
Truthset’s Data Rated Audiences Set a New Standard for Marketing Precision
Today, we introduced a groundbreaking new solution that allows brands and agencies to source audiences from data providers based on accuracy ratings, called Data Rated Audiences. With this launch, we are revolutionizing how brands and agencies identify, select, and activate people-based audiences with unprecedented confidence, resulting in a new level of consistency, transparency, and performance […]
How Truthset’s Data Rated Audience Can Benefit You
Truthset’s recently launched Data Rated Audiences is a groundbreaking solution for brands and agencies that facilitates the selection of accuracy-rated data from participating data providers in the Truthset Data Collective. No data loss. No intermediaries. No guesswork. Here’s a deeper look at: Zoom Out The marketing ecosystem has long tolerated major inconsistencies in data accuracy, […]
Truthset Rolls Out ‘Record-Level Transparency’ To Help Data Providers Improve The Accuracy Of Consumer Data
Truthset, the leading data validation company in the U.S., known as the first to offer reliable accuracy scoring for demographic records at scale, today announced a rollout of Record-Level Transparency (RLT) for data records it processes. The new capability empowers data providers to identify and sequester demographic files based on score quality. RLT is the […]
Truthset Hires Visionary Audience and Identity Veteran Gregg Galletta as Executive Vice President
Truthset, the data validation pioneer, today announced it has hired Gregg Galletta as Executive Vice President to drive the commercialization and diversification of product offerings. Galletta brings more than two decades of driving growth and strategic acquisitions for companies specializing in identity and data-driven marketing. The news comes on the heels of Truthset securing $5 […]