NOTHING PERFORMS BETTER THAN THE TRUTH
Walled garden precision and performance for brands, CTV and the open web.
About Truthset
We are an independent data science company that supercharges marketing data by increasing accuracy and eliminating waste, allowing marketers to fine tune their strategy and spend less budget to reach the right audience.
83% of age segments are inaccurate.LEARN MORE73% of ads targeting African Americans are wasted.LEARN MORE39% of gender targeting budget is misspent.LEARN MORE
Truthset Products
The Truthset Advantage
30-60%
more accurate demographic targeting
20-70%
increased match rates and scale
>50%
improved campaign performance
2-3x
improved eCPM
The Truthset Advantage
30-60%
more accurate demographic targeting
20-70%
increased match rates and scale
>50%
improved campaign performance
2-3x
improved eCPM
How Truthset Works
Truthset works with 20+ of the top data providers in the Truthset Data Collective to validate the accuracy of their data. Truthset’s patented algorithm evaluates, compares and scores the accuracy of each record and consumer attribute. This gives data providers advanced tools to improve their data, and gives brands a higher level of accuracy for effective marketing.
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First-ever objective accuracy scores for record-level consumer data -
U.S. Census-level coverage of 1.4B emails and 133M households -
Accuracy scores for 25+ advanced demographic attributes -
Multi-sourced from 20+ leading data providers
The Data Collective
Recent News
Truthset Partners
