Accurate data drives advertising performance.
Truthset provides Identity-as-a-Service and Data Rated Audiences for brands, agencies, platforms and publishers, providing independent validation of identity and audience data, incremental reach, higher match rates, and better yield across audience activation and measurement.
The industry has suffered from waste due to probabilistic identity and opaque processes. The future of addressable advertising will be powered by multisourced, deterministic, validated identity and audience data at scale.
Householding accuracy across 15 major identity providers. Same linkage, wildly different answers.
Typical match rate on a first-party file, with modeled guesses counted as reach.
Usage-based identity resolution that maximizes the match rate of any first-party matching process. It resolves your file 1:1 against 302 million validated people and 129 million households, with accuracy controls.
Error rates in demographic data, reaching 60% on common attributes. Inaccurate audiences do not convert.
Validated, human audiences spanning 25+ demographics, available where you already buy.
Sources: CIMM identity benchmarking research (commissioned by Truthset); Truthset State of Data Accuracy 2026. Typical match rate and match-rate lift are Truthset estimates against status-quo first-party matching.
Every hop in the traditional supply chain is a translation. PII becomes device IDs, device IDs become modeled joins, modeled joins become bid-stream IDs. Each translation loses people and accuracy. ID Max is one validated hop.
Projected CTV waste from inaccurate demographic and identity data: Truthset State of Data Accuracy 2026. Dollar bars are Truthset estimates: on-target value of $1 in media, traditional multi-hop supply chain vs. direct 1:1 identity match; informed by CIMM identity benchmarking research (commissioned by Truthset).
The world’s leading data providers contribute to the Truthset Data Collective every quarter. 24+ providers, cross-validated against each other and against 1.4M ground-truth declared records. That is why we can grade accuracy instead of asserting it.
The products are the same. What changes is what you do with them, what you measure, and where the money shows up. Pick your seat.
Lift validated match rates 40–200%, and see which matches are real people before you spend against them.
Grade the authenticated audience you already own so it prices like proof instead of a commodity impression.
Put a validated match utility behind your product so every customer file resolves at its maximum validated rate.
Private accuracy scores against industry benchmarks, higher prices for Data Rated Audiences, and a 40–200% validated match-rate lift.
“For decades, digital advertising relied on proxies for people, with probabilistic identity graphs and match rates that often prioritized saying ‘yes’ over being right. The next evolution of identity is bringing people-based audiences that have powered walled gardens to the open web through authenticated addressability, where identity is declared rather than inferred and accuracy is independently validated at every connection.”
“Identity has evolved from outsourcing it, to hitting the single-source ceiling, to refereeing disputes between providers. We’re working with Truthset to move beyond that model, combining identity across multiple sources and independently validating those connections to build on a more complete identity foundation with accuracy built-in.”
Send up to 100K hashed emails. We run them through ID Max and hand you a Validated Lift Report showing your true match rate, your validated lift, and which of your current matches are real people.
Lift measured against status-quo first-party matching baselines. ID Max resolves on declared identifiers only (email, phone, name and postal) and validates every linkage against ground truth.