A mark buyers can read before they ask you a single question.
Collective members carry the Truthset Provider badge, refreshed every quarter alongside the scoring cycle. It tells a prospective buyer three things at a glance. Your data has been submitted to an independent referee, it has been scored against deterministic ground truth rather than your own methodology, and you were willing to be measured in the first place.
In a market where providers agree with each other 6.4% of the time and buyers discount everyone equally to cover the risk, the willingness to be graded is itself the differentiator. The badge puts it on your site, your one-sheets and your segment listings, where the buying decision actually happens.
Know where you stand. Then charge for it.
An indexed accuracy score for every attribute
Every attribute in your file gets scored against deterministic ground truth and returned as an index, where the cohort average is set at 100. An index of 118 puts that attribute 18% above the market. An index of 82 tells you where to go to work, quarters before a buyer notices.
cohort average · scored per attribute · private to you
Sell your data for more by offering Rated Audiences
A graded audience carries a Data Ratings tier on every record. Buyers who have been paying flat rates for unverifiable audiences have a reason to pay a premium for yours, and you have something to defend the price with.
accuracy tiers · scored on every record
Use ID Max to lift your own match rates
Run your file through ID Max and resolve it against 302M validated Person IDs and 129M households. Members see the same lift everyone else does on the files they bring in and the files they send out.
validated match-rate lift · vs. status-quo first-party matching
Earn incremental revenue from Data Rated Audiences
Participate in Data Rated Audiences and earn on audiences built from your contributed records. They activate through direct integrations with The Trade Desk, Yahoo, Magnite, FreeWheel and Databricks, which is distribution you are not buying your way into.
PII activation · no device-ID bridge in the path
Contribute quarterly. Get scored independently.
24+ providers contribute to the Data Collective every quarter, covering roughly 95% of the U.S. Census. Contributions are cross-validated against each other and scored against Truthset’s Validation Sets, which are independent, multisourced panels of deterministic declared data covering 1.4M US consumers, tested against a holdout group and anchored to census.