Everything Truthset sells runs on the same Mastergraph and the same independent grading. ID Max works on the file you bring. Data Rated Audiences works on audiences we build and deliver.
Identity resolution that validates while it resolves. Send a first-party file, get back every durable ID for the person and the household, with each linkage graded against ground truth.
Graded, validated audiences built from the Data Collective and delivered to the platforms you already buy and sell on, with the accuracy of every record scored before it ships.
A file enters, gets resolved 1:1 against the Mastergraph, extended to every validated ID for that person and household, graded into Data Ratings tiers, and described with 25+ validated demographic attributes. ID Max is that pipeline as a service. Data Rated Audiences is that pipeline’s output, packaged and delivered.
Validated audiences activate through direct 1:1 integrations with the marketplaces, DSPs, publishers and data clouds where the buying already happens.
Pricing runs on usage rather than a platform fee for a black box. Start with a free Match Test on up to 100K records, see your validated lift on your own data, then scale directly, through your agency, or inside the platforms you already run.