Accurate identity pays everyone in the chain, and it pays each of them differently. More validated matches in, more on-target dollars out. Where that lands in your P&L depends on which side of the table you sit.
Lift validated match rates 40–200%, and see which matches are real people before you spend against them.
Grade the authenticated audience you already own so it prices like proof instead of a commodity impression.
Put a validated match utility behind your product so every customer file resolves at its maximum validated rate.
Private accuracy scores against industry benchmarks, higher prices for Data Rated Audiences, and a 40–200% validated match-rate lift.
Your validated match rate against 302M Person IDs, with modeled guesses separated out and labeled.
The additional Person IDs and Household IDs reachable from the records you already hold.
The Data Ratings tier on every linkage, so accuracy is a number you set rather than a claim you accept.